Luma Dream Machine

Luma Dream Machine, Luma AI's video app, now lives on as Luma, a creative-agent app built on Luma's Ray3.2 video model plus outside models such as Veo 3.1, Kling 4.0 and Seedance. Plans cost $30, $90 or $300 a month as of Nov 6, 2026.

Luma Dream Machine was Luma AI's video generator, and as of Nov 6, 2026 the address lumalabs.ai/dream-machine opens Luma's agent app instead: the product is now simply called Luma, with creative agents that research, generate and refine video, images, audio and text, on Luma's own Ray3.2 video model (released Jun 9, 2026) and on outside models such as Google's Veo 3.1, Kling 4.0 and Seedance 2.5. Plans cost $30, $90 or $300 a month ($25, $75 or $250 billed yearly) with 10,000 to 150,000 credits.

Luma suits agencies and marketers who want one subscription that plans a campaign and calls whichever model fits, and its Ray3.2 model outputs HDR and EXR for film and grading work. It is a costly way to make a few clips: the cheapest plan is twice Runway's, it lists no free plan on its pricing page, and its own Ray3 ranks 33rd on Arena's text-to-video board (Arena, read Nov 6, 2026). For free experiments, Google Flow gives 50 credits a day. Best AI Video Generator compares them.

Luma's workspace full of generated images under the words Creative Agents That Make You Prolific Luma AI

Quick facts

Get it	lumalabs.ai/app on the web; API
Maker	Luma AI
Luma Agents launched	Mar 5, 2026
Price	Plus $30, Pro $90, Ultra $300 a month (as of Nov 6, 2026)
Own models	Ray3.2 (video, Jun 9, 2026), Ray3.14 (Jan 26, 2026), Uni-1 and Uni-1.1 (images)
Outside models	Veo 3.1, Gemini Omni Flash, Kling 4.0, Seedance 2.5, MiniMax H3, GPT Image 2, Nano Banana, ElevenLabs and more (Luma)
Ranking	Luma Ray3 33rd on Arena text-to-video, score 1206 (read Nov 6, 2026); Ray3.2 not listed
Open weights	No

Plans and prices

Plan	Price	What you get
Plus	$30 a month, or $25 billed yearly	10,000 credits, Luma and outside image and video models, commercial use
Pro	$90 a month, or $75 yearly	40,000 credits, 4 times the agent usage
Ultra	$300 a month, or $250 yearly	150,000 credits, 15 times the agent usage
Team and Enterprise	Contact sales	Shared credits, SSO, usage analytics; Enterprise adds custom fine-tuning

Source: Luma pricing, read Nov 6, 2026. The pricing page lists no free plan; Luma's home page shows a "Try for free" button without saying what it includes.

Models

0:08 Ray3 (Sep 18, 2025) was billed by Luma as the world's first "reasoning video model" (Luma).

0:03 Ray3 Modify (Dec 18, 2025) restyles and edits existing footage: its launch video shows a filmed performance turned into a new character, a character reference, and start, end and modify frames.

Ray3.14 (Jan 26, 2026) brought native 1080p and, by Luma's account, 4 times faster generation at a third of the per-second price.

Ray3.2 (Jun 9, 2026), Luma's newest video model, is offered in the app and through the API, with SDR, HDR and HDR plus EXR output options listed on the pricing page.

Uni-1 is Luma's "Unified Intelligence" model behind the agents; CEO Amit Jain told TechCrunch it reasons in language and draws images, with audio and video output planned for later releases (TechCrunch, Mar 5, 2026). Uni-1.1 reached the API on May 5, 2026.

Features

Luma Agents. Launched Mar 5, 2026 for agencies, marketing teams and studios, the agents take a brief through to finished images, video and audio, calling Luma's and other makers' models. Jain said they turned a year-long ad campaign into localized versions for several countries in 40 hours for under $20,000, a claim TechCrunch reported without testing (TechCrunch).

Skills, Scenes, Variants and Mini-Apps. Luma has since added saved workflows (Luma Skills, Jun 16, 2026), Luma Scenes (Aug 11), Variants (Oct 1) and one-click Mini-Apps inside the agents (Oct 27) (Luma news).

ChatGPT and Claude. On Nov 3, 2026 Luma announced that it can be connected to ChatGPT and Claude, after an Oct 8 partnership with Anthropic.

History

Sep 18, 2025: Ray3.
Nov 19, 2025: Luma raises a $900 million Series C with HUMAIN and announces a 2 GW compute cluster, Project Halo (Luma).
Jan 26, 2026: Ray3.14.
Mar 5, 2026: Luma Agents and Uni-1.
Jun 9, 2026: Ray3.2 and its API.
Oct 23, 2026: Kling 4.0 added to Luma.

Luma vs the alternatives

Runway is the closest rival as an all-in-one studio, from $15 a month with a small free trial; pick it for editing models such as Aleph 2.0.

Google Flow gives Google's Gemini Omni, first on Arena's text-to-video board, with 50 free credits a day.

Pika starts at $10 a month and also bundles outside models.

Kling and Seedance sold directly cost less if you only need one model.

Frequently asked questions

Is Luma Dream Machine still available? Dream Machine's address now opens Luma's agent app; as of Nov 6, 2026, Luma's video tools, including the Ray3.2 model, are part of that app at lumalabs.ai/app.

How much does Luma cost? Luma Plus is $30 a month ($25 billed yearly), Pro $90 ($75) and Ultra $300 ($250), with 10,000, 40,000 and 150,000 credits, as of Nov 6, 2026.

Is Luma Dream Machine free? Luma's pricing page lists no free plan as of Nov 6, 2026, though its home page has a "Try for free" button; Google Flow's 50 daily credits are a free alternative.

What is Luma Ray3.2? Ray3.2 is Luma AI's newest video model, released on Jun 9, 2026 with an API, with SDR and HDR output.

Can Luma use Veo and Kling? Yes. Luma's plans include outside models such as Google Veo 3.1 and Gemini Omni Flash, Kling 4.0, Seedance 2.5 and MiniMax H3, paid with Luma credits.